By Neil Botten
CIMA Revision playing cards are the single fabrics written and recommended through CIMA. they supply succinct yet whole assurance of the entire significant issues of the recent CIMA 2005 syllabus. The pocket-sized, spiral-bound layout permits them to be carried round simply, making them important assets at any place you're. Diagrams and bulleted lists are used all through to demonstrate the foremost issues as truly and concisely as attainable. This simplifies the syllabus and makes the issues effortless to profit and take into account. CIMA Revision playing cards offer: * examination tips and tricks * A precis of all of the key issues of the recent syllabus* visible aids to consolidate studying * examination targeted, pocket sized revision publications summarising the main issues of the hot CIMA syllabus * Diagrams and tables all through make stronger key ideas and relief reminiscence retention and keep in mind * simply transportable dimension
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The technique could focus management into: 1. 2. 3. Matching – build on strengths to capitalise on opportunities Converting – by reinterpreting weaknesses and threats as opportunities Remedying – curing the weaknesses by appropriate action Corporate appraisal The TOWS approach ‘A critical assessment of the strengths and weaknesses, opportunities and threats (SWOT analysis) in relation to the internal and environmental factors affecting and entity, in order to establish its condition prior to the preparation of the long term plan’ An alternative approach uses a 3Â3 matrix that plots strengths and weaknesses against opportunities and threats, to give four groups of strategies – (S)trength (O)pportunities strategies, WO strategies, ST Strategies and WT strategies The extended matrix offers limited advantage over SWOT 28 ————————————————————————————————————————— ––––––––––––––––––––––––––––––––––––– Position Appraisal and Analysis The SWOT analysis The value of SWOT (or TOWS) This is one of the most criticised techniques in strategic management, since it is usually difficult to get an objective analysis done.
The approach would be as follows: 1. 2. Analyse the customer base and divide into segments – regardless of the segmentation done by the marketing department, this should be done on the basis of impact upon costs and revenues. For instance, this could be on the basis of annual purchase volume, average size of order, method of ordering, mix of products bought, degree of customer support demanded, or payment method used Calculate the annual revenues earned from these customer segments – this should take into account any discounts granted, or costs of customisation 4.
CIMA Revision Cards: Business Strategy by Neil Botten